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Being my own CEO for more than 20 years

On 04/04/2004, I leaped into the world of entrepreneurship, starting with a simple request to work four days a week instead of five in my then-corporate job. I was ready to start my own company!

Fueled by seeing my parents running their own business when I was young, my brother being an entrepreneur, and my husband leaping a couple of years before me. Inspired by all of them, I knew it was the right time to say YES to myself.

I founded Alia Vita – Party and Wedding Planning and was proud when I filled in “self-employed” on forms that asked for your profession 😊

From there, I ventured into various business endeavors — from being a party and wedding architect to diving into e-commerce, hospitality, and even drone training. Each venture brought its own set of challenges and triumphs.

Rest assured that there have been lots of times when I questioned my choices, wondering why I was making my life so difficult. Staying in corporate would have been so much easier, working 9-5, and being sure that there would be money in the bank account at the beginning of each month.

But it wouldn’t have nurtured my soul at all…  

So even though there were (and still are) moments I felt like throwing in the towel, I kept listening to my heart and answering questions such as:

  • What is my WHY?
  • What is my greater purpose?
  • My vision?
  • Where do I see myself when I grow old (I wonder if I will ever grow up 😂)
  • Does what I do align with my values – Freedom | Adventure | Wealth?
  • Does what I do make me smile and enthusiastic?

Those moments gave and give me clarity, and resilience and brought me back to the essence of why I am so passionate about being an entrepreneur.  

Amidst these challenges, there has been an immense time and space for growth and fulfillment. Today, as I reflect on these 20 years, I realize that every twist and turn in my journey has shaped me into the entrepreneur I am today.

The one venture that has inspired me the most and has stood the test of time is my coaching business, a Backyard Hiker, and being a Visionary Planning Coach, — a passion that fuels my soul and allows me to make a meaningful impact in the lives of other women entrepreneurs!

Armed with a wealth of experience and a genuine passion for mentorship, I empower women to break free from the shackles of self-doubt and uncertainty.

There were too many times in the past 20 years that I felt alone on this entrepreneurial journey. Whenever I would go to networking events back in the day, 90% of the attendees were men. I can tell you that they never shared my way of looking at things. More than once I was asked where the owner of the business was… 🙄

Now, firmly grounded, I know what I want, and where I want to go.

Charting New Horizons with Visionary Women

Now, I stand poised to embark on my most ambitious venture yet: Visionary Women. It’s not just another program; it’s a movement—a testament to the transformative power of female entrepreneurship. With Visionary Women, I seek to cultivate a community of empowered, visionary leaders who dare to dream big and defy convention. Who wants to stand firmly in their power!

Unlocking Your Potential

If you find yourself at a crossroads, overwhelmed by the demands of entrepreneurship, take heart in my journey. My blueprint for success transcends industries, demonstrating that with determination and resilience, anything is possible. Embrace change, seize opportunities, and let your entrepreneurial spirit soar.

Are you ready to rewrite your story? Join me at Visionary Women and let’s build that community together today! Embark on a journey of empowerment and success.

Together, we will and can redefine the landscape of women entrepreneurship, one visionary woman at a time.

Here’s to celebrating 20 years of entrepreneurship, and to many more years of growth, impact, and fulfillment. 

You got this!

Peggy | a Backyard Hiker and Visionary Planning Coach


Hi, I'm Peggy, Visionary Planning Coach and a Backyard Hiker. Here to inspire you to find clarity so you can get unstuck and start enjoying life and build a business that thrives!